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How Often Should I Update My Google Business Profile?

How Often Should I Update My Google Business Profile?

Your Google Business Profile serves as the digital storefront showcasing key information, photos, contact options and reviews to connect your local business with searching customers. But with fast-changing details from hours to offerings, how often should profile updates occur? This extensive guide from Local Marketing Inc...

Digital Marketing Guide to Handling Bad Reviews

Digital Marketing Guide to Handling Bad Reviews

Negative feedback and low star ratings on review platforms like Google, Facebook and Yelp can feel like gut punches for local business owners. However, constructive responses to bad reviews present opportunities for improving customer sentiment while building credibility. This comprehensive guide from Local Marketing Inc covers...

Digital Marketing Guide to Creating Buyer Personas

Digital Marketing Guide to Creating Buyer Personas

Developing detailed buyer personas provides the foundation for marketing success by guiding strategy to precisely match your ideal customer priorities and preferences. This extensive guide from Local Marketing Inc covers everything businesses need to know about maximizing buyer personas for honing messaging and maximizing your...