Unraveling the Mystery of Millennial Marketing

Marketing to Millennials

As a millennial of the senior variety, nothing frustrates me more than hearing marketers place all millennials in the same bucket. Contrary to popular belief, we are not a uniform product willing to succumb to a singular marketing strategy. If brands are interested in tapping into the staggering $2.45 trillion-dollar spending power of my generation,…

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Local Marketing, Inc. Visits Team Building with Taste

Atlanta & Dallas Team Building Company for Digital Marketing Agencies

This month’s outing for the Local Marketing, Inc. team was one reminiscent of many of our favorite shows: Chopped, Iron Chef, and Cutthroat Kitchen.   For our visit to Team Building with Taste, we donned aprons and took up paring knives to face off for first place. This culinary competition was all in the name…

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Drive Engagement for Mother’s Day with User-Generated Content

Mother and daughter are cooking

Every second Sunday in May, you will find hurried last minute shoppers searching for the perfect Mother’s Day gift. Businesses, however, do not have the luxury of waiting until the last minute to begin Mother’s Day marketing initiatives. While Mother’s Day promotions may attract more customers, inspiring customers to share user-generated content (UGC) offers exponentially more…

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Spring Cleaning Marketing Tips for Law Firms

Mobile phone with picture of flowers and hands

Spring is an excellent time for law firms to revisit their current marketing strategies to ensure they’re efficient and bringing a positive return-on-investment. If you don’t know where to start, use the following tips to jump-start your marketing strategy spring cleaning. Bloom Your Business with Responsive Websites According to a Smart Insights report, consumers now…

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The Turtle Wins the Race: The Long Term Benefits of Content Marketing

Opened laptop with a notebook and a cup of coffee on the right side of the laptop

Content marketing benefits businesses of all sizes; once a less popular method of marketing, content marketing is on the rise among industries everywhere. Content marketing takes time to reach various audiences, but its effects are long-lasting. Because content is published online, it is considered “evergreen content”, meaning it will last indefinitely. Content that is time…

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Testing Website Usability

close up image of a laptop's keyboard and part of a black screen

A good website design is not only visually stimulating, but it must also have functionality. Potential customers can be intimidated by overly complicated sites, and become frustrated when they are unable to find what they want, whether it be information or a product. Testing usability is a vital part of all of Meta Media, Inc.’s…

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Local Marketing, Inc. Receives 2014 Best of Atlanta Award

Best of Atlanta Award

Local Marketing, Inc. has been selected for the 2014 Best of Atlanta Award in the Internet Marketing Service category by the Atlanta Award Program.   Each year, the Atlanta Award Program identifies companies that we believe have achieved exceptional marketing success in their local community and business category. These are local companies that enhance the…

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You Know Your Brand, But Do Your Customers?

Coffee Shop

Every business owner, CEO, and entrepreneur knows why their business is different as well as their strong points and why their customers love working with them. If we were to take any given company and ask around to find out the main reasons it’s more successful than its competitors, exactly three factions would be able…

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