Our Team

At Local Marketing, Inc., you get an entire marketing and web development team dedicated to your business. From content writers to graphic designers to PHP developers, every team member at Local Marketing, Inc. is involved every step of the way. Our in-office staff is committed to team collaboration to ensure all challenges and projects are met head on from every angle.

Get your business found with our team at Local Marketing, Inc. and watch your clients, patients and customer base grow. Together we will plan and create a customized digital marketing strategy to suit your business's unique needs and requirements.

Fill out our online form or call 404-917-2100 to speak with a Local Marketing, Inc. team member today. Be sure to request a white paper, consultation, or a FREE digital marketing analysis!


Senior Leadership

Rounded headshot of Puneet

Puneet Mehta


Puneet's unique and localized approach to marketing inspired the foundation of Local Marketing, Inc. With 15+ years of marketing experience, starting in the e-commerce space with companies like Art.com, Puneet's insightful strategies have helped LMi succeed. Puneet, who is originally from India, earned his MBA from The Wake Forest University School of Business. In his spare time, he enjoys contributing to Forbes Magazine with insight any entrepreneur can appreciate.

Michele Fontanelli Arnett

Michele Fontanelli Arnett


Michele, with 15+ years of experience, heads up the Atlanta office, leading all digital marketing strategies to help clients achieve a positive ROI. She received her B.A. in English from Emory University and her MBA from Georgia State University. When she's not working, Michele enjoys spending time with her husband and two rescue pugs, running, reading, baking, listening to 80s music, and following the latest fashion trends.


Heidi McIvor-Allen

Director of Automotive Marketing

With over 10 years of digital experience, Heidi leads our automotive efforts. She manages our project management team and works with both our inside & outside sales teams. Heidi has a successful background integrating digital into your current marketing efforts to see a stronger ROI. With international experience and extensive marketing background, Heidi can help take your digital marketing to the next level. Outside of work, you can find Heidi playing volleyball, taking lots of photos, volunteering and enjoying life with her husband JP (who is a radio producer) and their 2 dogs.

Nicole Bennett

Nicole Bennett

VP of National Sales

Nicole’s 23 years of automotive sales experience and proven sales track record are taking the LMi office by storm. With experience at big names like Cars.com and Autotrader, she’s passionate about the automotive industry and helping dealers of all sizes navigate the ever-changing digital landscape. Nicole is married with an eight-year-old daughter and loves animals. Her first car was a Plymouth Laser.

Project Management

Hema Patel - Digital Marketing Specialist

Hema Patel

Digital Marketing Specialist

Hema was born in Los Angeles and raised right here in Atlanta. She attended Kennesaw State University where she majored in Marketing and minored in Management. As a precocious poet, Hema was published in the Anthology of Poetry by Young Americans when she was just 10 years old! She lends this literary proclivity to our content team, crafting social posts for a broad range of clientele. Hema enjoys reading, volunteering, and traveling. Her first car was a blue 2003 Jeep Liberty, a mechanical companion she spent 14 years and over 260k miles with.

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Mastin Kirksey

Project Manager

Mastin comes to LMi with a dozen years of digital marketing experience, three kids, one wife, and one dog. He’s our tenured professor of paid search and a guru in Google, Bing, and Social Media ads. Before moving to Atlanta, he held down the rhythm section of a few rock bands as a drummer in Austin, TX. From the stage to the page, you can now find him reading as many Stephen King thrillers as he can get his hands on. His first car was a 1985 Chevy Silverado with a 4" lift kit and 33" tires.

Holden Vanhouten

Holden VanHoutan

Senior Project Manager

Holden graduated from Fordham University in Bronx, New York, with a bachelor's degree in Political Science. He has a background in Healthcare and Real Estate Marketing. At LMi, Holden works across automotive accounts as a Senior Project Manager. Outside of work, Holden has a passion for designing and creating men’s shoes, sculptures, and reading science fiction. His first set of wheels was a red Razor scooter.


Dominiq Dudley

Junior Project Manager

Dom graduated from Howard University with a Journalism degree and a concentration in Public Relations. Born in Atlanta and raised in Ohio, she is a huge Ohio State and Lebron James fan. Dom coordinates with our sales team and is a card-carrying member of our content crew. This do-it-all dynamo even runs her own women’s magazine called Ready Publication and loves to cook. You’ve got to try her sweet potato casserole. The delectable dish matches her first car—a burnt orange 2005 Chevy Cobalt.

Katie Taylor

Katie Taylor

Digital Marketing Specialist


Meghan Daves

Digital Marketing Specialist

Meghan came to LMi with a degree from South Carolina’s Winthrop University and seven years of public and media relations experience with non-profits and sports organizations. She’s a huge sports fan herself, cheering on the Gamecocks, Atlanta United, and the Carolina Panthers and Atlanta Falcons (yes, both!). She also loves kickboxing, rap music, and traveling anywhere hot and sunny. Meghan's first ride was a silver and green 1996 Honda CR-V.

benji katz

Benji Katz

Digital Marketing Specialist

Born and raised in Cincinnati, Ohio, Benji brings the creative perspective to our content creation team. He can always be counted on for a great pun or catchy Instagram caption--studying creative writing at Bowling Green State University will do that. In his spare time, Benji is also a poet, bass player, and big basketball fan. His first car was a 1995 Buick Regal.

Creative Team

Annie Rai - Graphic Designer

Annie Rai

Graphic Designer

Born and raised in India, Annie immigrated to the States seeking a better career and life. She earned her Bachelor's of Fine Arts in Fine Arts/Graphic Design and a Master's of Arts in Motion Graphic Design from Savannah College of Art and Design. Annie lives and breathes for Print/Motion graphics, web design, and art. She’s exhibited her artwork at several galleries and has been published in some Atlanta magazines! When she’s not designing eye-catching graphics for our clients, Annie enjoys rollerblading, indoor rock climbing, biking and hiking at Kennesaw mountain, cooking, and sketching. Her first car was a sporty Mazda MX3 that gave her the need for speed.


Ozzy Diaz

Front-End Developer

Ozzy is a renaissance man who handles web and traditional design, performs custom front-end web development, and writes and translates Spanish-language content for our clients. He loves the outdoors and owns two horses named D and Jelly. Ozzy's first car was a 2002 Nissan Altima.


McCoy Woods LMi Staff

McCoy Wood

Regional Sales Manager

McCoy was born and raised in Norfolk, VA. He earned a Bachelor of Business Administration in Management from James Madison University. McCoy has spent over 22 years in the Automotive industry. He started his career selling Fords before transitioning to the vendor side with the emergence of digital marketing. In addition to being on the first inside sales team at AutoTrader.com, McCoy launched the Southeastern VA/Northeastern NC market for Cars.com, served as Field Sales Manager for Cars.com, became the Automotive Sales Manager for the Daily Press in Newport News, VA, and spent time as an Account Executive with Edmunds.com. When he’s not consulting with automotive dealers, McCoy enjoys playing tennis, squash, running, and spending time with his two children, Maggie and Myles. McCoy's first car was a 1990 Volvo 240 Station Wagon.


Leslie Hoff

Regional Account Executive

Leslie was born in Washington D.C. and moved to Atlanta in 1995. She graduated college with a degree in Fashion Merchandising. While in school, she developed her passion for auto sales helping a friend wholesale cars and has been working in the industry ever since. Leslie brings over 15 years of Automotive digital sales experience to the LMi sales team, including stints in radio and at autotrader.com! When she’s not off working hard to help our clients, Leslie enjoys playing tennis, hiking, running, and spending time with her 3 beautiful daughters and dog. Her first car was a silver 1992 Honda Accord.


Greg Bianchini

Outside Marketing Advisor

Greg, with a background in finance and marketing from the State University of New York at Albany, is part of LMi's digital marketing outside sales team. Greg is extremely knowledgeable when it comes to recommending the right programs to help automotive dealerships improve leads and sales. When he’s not in the office, Greg enjoys diving into a good Tim Ferriss or Ryan Holiday book at a local coffee shop. His first car was a trusty Honda Accord.

Lee Herndon

East Coast Sales Director

Lee was born and raised in the South in the small town of Wilson, NC. Lee has been in the automotive field for 29 years with the majority of that time helping dealers with their automotive digital marketing. He has spent many years working with National Major Accounts as well as smaller groups and single point owned dealerships. Lee currently lives in Wilson with his wife Lisa and their baby girl "dog" Lexie Grace. Lee loves spending time with Lisa, his son Bryant, daughter-in-law Amber and most importantly his grandson Carter. He also enjoys grilling, NASCAR, Carolina Panther Football, and spending time by the pool, cruising, and traveling with his wife. Lee and his wife also love giving back to the community by helping with the Lupus Foundation, Alzheimer's Association, and helping others less fortunate. Lee's first car was a 1983 Buick Regal.



Aubree Powers


Aubree brings a unique perspective to the LMi team. Though she studied chemistry at Alverno College, she is a Recruiter for LMi, having worked in HR and recruitment for over four years. Her experience includes extensive work sourcing qualified talent for different firms. Outside of the office, Aubree loves reading and horseback riding. Her first car was a beloved silver 2006 Dodge Stratus named Elliott that was stolen three times.

Office Dogs

Rounded picture of official office dog Fitz holding an LMi coozy

Fitz McIvor Allen

Mood Lifter / Break Master / Office Dog

If you have ever worked for a company that allows you to bring your pets into the office, you know why we LOVE having Fitz -- aka Mr. President, aka the Fitzer -- here at LMi. When Fitz first arrives to the office with his mom, Heidi, he makes his rounds greeting all the employees, then makes his way to his office (his mom’s office) where there is a water dish, toys and treats. If you ever need a break during the day, Fitz is right there to cheer you up! The LMi office is a brighter place when he comes to visit us.


Frank The Tank

CFO: Chief Fetch Officer

When Frank the Tank first arrives with his mom, he runs through the office, sprinting down every hallway to greet all his coworkers with lots of love and excitement. Don't be surprised to see Frank jumping, playing fetch, and providing everyone at LMi with a little break from agency life.



Chief Begging Officer

Jay has more than earned his title here in the LMi office. Open a bag of chips and you'll hear him pitter-pattering his way to you, ready to stand watch for any falling crumbs. Jay is a rescue from a local Atlanta shelter who lives for cuddles and head scratches. When he's not begging for treatos, Jay loves making new friends, going to the dog park, and being ridiculously cute.