Our Team

At Local Marketing, Inc., you get an entire marketing and web development team dedicated to your business. From content writers to graphic designers to PHP developers, every team member at Local Marketing, Inc. is involved every step of the way. Our in-office staff is committed to team collaboration to ensure all challenges and projects are met head on from every angle.

Get your business found with our team at Local Marketing, Inc. and watch your clients, patients and customer base grow. Together we will plan and create a customized digital marketing strategy to suit your business's unique needs and requirements.

Fill out our online form or call 404-917-2100 to speak with a Local Marketing, Inc. team member today. Be sure to request a white paper, consultation, or a FREE digital marketing analysis!


Senior Leadership

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Puneet Mehta


Puneet's unique and localized approach to marketing inspired the foundation of Local Marketing, Inc. With 15+ years of marketing experience, starting in the e-commerce space with companies like Art.com, Puneet's insightful strategies have helped LMi succeed. Puneet, who is originally from India, earned his MBA from The Wake Forest University School of Business. In his spare time, he enjoys contributing to Forbes Magazine with insight any entrepreneur can appreciate.

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Michele Fontanelli Arnett


Michele, with 20 years of experience, heads up the Atlanta office, leading all digital marketing strategies to help clients achieve a positive return on investment. She received her B.A. in English from Emory University and her MBA from Georgia State University. When she's not working, Michele enjoys spending time with her husband and three rescue pugs, running, reading, baking (gluten-free), listening to 80s music, and following the latest fashion trends.

Nicole Bennett

Nicole Bennett


Nicole’s 23 years of automotive sales experience and proven sales track record are taking the LMi office by storm. With experience at big names like Cars.com and Autotrader, she’s passionate about the automotive industry and helping dealers of all sizes navigate the ever-changing digital landscape. Nicole is married with a nine-year-old daughter and loves animals. Her first car was a Plymouth Laser.

Project Management

Mastin Kirksey

Mastin Kirksey

Project Manager

Mastin comes to LMi with a dozen years of digital marketing experience, three kids, one wife, and one dog. He’s our tenured professor of paid search and a guru in Google, Bing, and Social Media ads. Before moving to Atlanta, he held down the rhythm section of a few rock bands as a drummer in Austin, TX. From the stage to the page, you can now find him reading as many Stephen King thrillers as he can get his hands on. His first car was a 1985 Chevy Silverado with a 4" lift kit and 33" tires.

Carlton McFall

Carlton McFall

Project Manager

A Morehouse College grad, Carlton brings some serious SEO talent and a BA in Marketing to the LMi team. Born and raised in Stone Mountain, Georgia, he started taking dance lessons as early as 6th grade and continued boogying all the way through college. Besides dancing, Carlton is an avid movie buff and loves eating great food. His first car was a black Chevrolet Cavalier.

Brad Harris

Brad Harris

Project Manager

Brad is a digital marketing pro with nearly a decade's experience, with former clients ranging from Kelly Blue Book and AutoTrader.com to SeaWorld and Orkin. He offers a diverse mix of experience in SEO, eCommerce, campaign optimization, media planning, and project management. Along with being a Data Canvas Expert on SalesForce’s Datorama Platform, Brad is also well-versed in eCommerce tools such as Magento, Shopify, Authorize.net, Stripe, and more. His first car was a rusty but trusty 1992 Mazda Protege 5-speed.


Heidi McIvor-Allen

Automotive Marketing Consultant

Based in Phoenix, AZ, Heidi has over 10 years of digital experience and is an expert in the automotive marketing space. She works with our account management team, creative and sales teams to ensure that clients choose the right services for their business and see a strong return on investment. With international experience and an extensive marketing background, Heidi can help take your digital marketing to the next level. Outside of work, you can find Heidi playing volleyball, taking lots of photos, volunteering and enjoying life with her husband JP (who is a radio producer) and their dogs.

Holden Vanhouten

Holden VanHoutan

Senior Project Manager

Holden graduated from Fordham University in Bronx, New York, with a bachelor's degree in Political Science. He has a background in Healthcare and Real Estate Marketing. At LMi, Holden works across automotive accounts as a Senior Project Manager. Outside of work, Holden has a passion for designing and creating men’s shoes, sculptures, and reading science fiction. His first set of wheels was a red Razor scooter.

Katie Taylor

Katie Taylor

Digital Marketing Specialist

benji katz

Benji Katz

Digital Marketing Specialist

Born and raised in Cincinnati, Ohio, Benji brings the creative perspective to our content creation team. He can always be counted on for a great pun or catchy Instagram caption--studying creative writing at Bowling Green State University will do that. In his spare time, Benji is also a poet, bass player, and big basketball fan. His first car was a 1995 Buick Regal.

Creative Team

Annie Rai - Graphic Designer

Annie Rai

Graphic Designer

Born and raised in India, Annie immigrated to the States seeking a better career and life. She earned her Bachelor's of Fine Arts in Fine Arts/Graphic Design and a Master's of Arts in Motion Graphic Design from Savannah College of Art and Design. Annie lives and breathes for Print/Motion graphics, web design, and art. She’s exhibited her artwork at several galleries and has been published in some Atlanta magazines! When she’s not designing eye-catching graphics for our clients, Annie enjoys rollerblading, indoor rock climbing, biking and hiking at Kennesaw mountain, cooking, and sketching. Her first car was a sporty Mazda MX3 that gave her the need for speed.


Ozzy Diaz

Front-End Developer

Ozzy is a renaissance man who handles web and traditional design, performs custom front-end web development, and writes and translates Spanish-language content for our clients. He loves the outdoors and owns two horses named D and Jelly. Ozzy's first car was a 2002 Nissan Altima.


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Todd Newman

Northeast Director of Sales

After studying Sociology and Social Work at Brooklyn College, Todd taught middle school Math and Social Studies before becoming the owner of a used car lot. There he began his automotive journey, which would eventually lead him to working for big names like Dealer Inspire and Cars.com in NYC, where he was awarded Salesperson of the Year in 2017. Now he is LMi’s Northeast Director of Sales. A New York native, Todd is a proud Yankees fan, of course. His first car was a classy 1983 Ford Fairmont coupe.

Edgar Mendoza

Edgar Mendoza

Sales Representative

Edgar has been in the automotive industry for over 11 years, spending 3 years in retail before moving to the media side. While he’d never use it for leverage in negotiations, he holds a 2nd-degree black belt in taekwondo. His favorite hobby is snowboarding and he tries to spend at least a couple weeks on the mountain every year. Edgar was also married recently, making him the newliest wed on the LMi team. His first car was a 1997 Nissan Altima.


Greg Bianchini

Outside Marketing Advisor

Greg, with a background in finance and marketing from the State University of New York at Albany, is part of LMi's digital marketing outside sales team. Greg is extremely knowledgeable when it comes to recommending the right programs to help automotive dealerships improve leads and sales. When he’s not in the office, Greg enjoys diving into a good Tim Ferriss or Ryan Holiday book at a local coffee shop. His first car was a trusty Honda Accord.

Lee Herndon

East Coast Sales Director

Lee was born and raised in the South in the small town of Wilson, NC. Lee has been in the automotive field for 29 years with the majority of that time helping dealers with their automotive digital marketing. He has spent many years working with National Major Accounts as well as smaller groups and single point owned dealerships. Lee currently lives in Wilson with his wife Lisa and their baby girl "dog" Lexie Grace. Lee loves spending time with Lisa, his son Bryant, daughter-in-law Amber and most importantly his grandson Carter. He also enjoys grilling, NASCAR, Carolina Panther Football, and spending time by the pool, cruising, and traveling with his wife. Lee and his wife also love giving back to the community by helping with the Lupus Foundation, Alzheimer's Association, and helping others less fortunate. Lee's first car was a 1983 Buick Regal.



Aubree Powers


Aubree brings a unique perspective to the LMi team. Though she studied chemistry at Alverno College, she is a Recruiter for LMi, having worked in HR and recruitment for over four years. Her experience includes extensive work sourcing qualified talent for different firms. Outside of the office, Aubree loves reading and horseback riding. Her first car was a beloved silver 2006 Dodge Stratus named Elliott that was stolen three times.

Office Dogs

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Fitz McIvor Allen

Mood Lifter / Break Master / Office Dog

If you have ever worked for a company that allows you to bring your pets into the office, you know why we LOVE having Fitz -- aka Mr. President, aka the Fitzer -- here at LMi. When Fitz first arrives to the office with his mom, Heidi, he makes his rounds greeting all the employees, then makes his way to his office (his mom’s office) where there is a water dish, toys and treats. If you ever need a break during the day, Fitz is right there to cheer you up! The LMi office is a brighter place when he comes to visit us.


Frank The Tank

CFO: Chief Fetch Officer

When Frank the Tank first arrives with his mom, he runs through the office, sprinting down every hallway to greet all his coworkers with lots of love and excitement. Don't be surprised to see Frank jumping, playing fetch, and providing everyone at LMi with a little break from agency life.



Chief Begging Officer

Jay has more than earned his title here in the LMi office. Open a bag of chips and you'll hear him pitter-pattering his way to you, ready to stand watch for any falling crumbs. Jay is a rescue from a local Atlanta shelter who lives for cuddles and head scratches. When he's not begging for treatos, Jay loves making new friends, going to the dog park, and being ridiculously cute.