Search Engine Optimization (SEO)

Search Engine Optimization

SEO stands for Search Engine Optimization. Search Engine Optimization is the digital marketing strategy of increasing a website’s visibility in organic search engine results (i.e. Google, Bing, Yahoo). SEO’s ultimate goal is to increase the number of organic/non-paid visitors a website receives by achieving higher Search Engine Result Page (SERP) rankings. SEO only concerns itself with organic search results and not those related to Paid Search Engine Marketing (SEM).

Local Marketing, Inc. is a digital marketing agency that provides SEO services and much more in Atlanta, Georgia - but also serving customers throughout the United States. Continue reading to learn more about our approach to SEO and how we can help your business.

WHAT ARE SEO BEST PRACTICES?

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Believe it or not, there is a right way and a wrong way to perform SEO.

Every search engine has a search algorithm or formula, which looks at a number of factors to determine the ranking of search results. While there are different approaches to SEO, search engines like Google continue to develop more advanced search algorithms. These search algorithms can distinguish between genuine SEO efforts and improper SEO. Genuine SEO efforts help a website be found by people searching for highly related terms. Improper SEO, aka "Blackhat," tries to fool the algorithm into generating more traffic to a website even though the traffic may not be qualified.

Improper SEO efforts try to draw as much traffic to a site as possible regardless of relevancy. Traffic to these sites typically leaves quickly, and these results decrease the usefulness of a search engine. Because of this, search engines penalize websites utilizing improper SEO and reward websites featuring SEO best practices. Below, you can read about a few of the SEO Best Practices, which Local Marketing, Inc. is utilizing.

SEO TAGS

Every page of a website features SEO tags, which tell search engines what the page is about. These tags include your page title and page description as they are displayed in search results.

Local Marketing, Inc. writes new SEO tags (Title Tags, Meta Descriptions and Heading Tags) for every client that hires us for this service. We optimize the SEO tags for all the existing pages as well as image alt tags. We do so by utilizing keyword research and adhering to industry standards, which dictate the length and format of SEO tags. Google alone has a checklist of over 200 points on how it ranks the quality of your website. Every time you follow their "best practices/guidelines" it helps to increase your ranking, and every time you don't, it hurts you.

Local Marketing, Inc. can help your website rank well in local organic searches by optimizing your site’s SEO tags to feature your business’s relevant local keywords that people are actually searching for.

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CONTENT WRITING

SEO takes the amount of original content you’re publishing to your site into high consideration. Websites rank highly in search engines when they publish readable, high-quality content, mobile-friendly, and local content that is relevant to the interests or needs of their site’s visitors. In order to continue ranking highly, websites must publish this type of content on a frequent basis.

Our marketing team writes and publishes professional content on a monthly basis for our clients. We perform in-depth research on the subject matter of the content as well as the ideal keywords related to that subject matter. We monitor and track performance via our client's Google Analytics account + utilizing Google Search Console, a free tool that Google offers - formerly known as webmaster tools.

Local Marketing, Inc. can help people find your business when looking for things that you offer, but not you, by writing and publishing intelligent, interesting, original and LOCAL content to your website.

Content Writing

LINKING & LINK BUILDING

There are two different types of linking - Internal Linking and External Linking.

Internal Linking refers to a hyperlink on a web page that leads to another page on the same website. This is typically used to link from one relevant article to another. It is a good technique to drive the number of pages visited by people on your website, and it helps Google crawl and index all the pages of your site more easily and quickly. Also know, there is such a thing as TOO many internal links. And...Google is now "Mobile First" focused so it should not just be hyperlinked text, it should be actual call to action (CTA) buttons linking to internal pages.

External Linking is the practice of linking to article sources or related websites, and Google considers these links as a third party vote or recommendation on the relevancy and quality of a website.

Link Building is the process of building these links out for your website. While internal link building is always free and in your control, external link building requires more effort. It’s the process of acquiring external links to your website on other websites.

Local Marketing, Inc. utilizes both internal and external link building to help our clients’ websites be SEO-friendly!

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A LOCALIZED APPROACH TO SEO

Local Marketing, Inc. knows some of the most qualified searches on the internet come from people looking for local businesses. We offer marketing strategies that focus on location, so our clients can be found by people in their area who are looking for their services. This is even more relevant today due to the fact of voice to text and so many "near me" or "nearby" searches. It's important to make sure that you can be found the way your customers are now shopping.

LMI SEO Testimonial

CONTACT LOCAL MARKETING, INC. BASED IN ATLANTA, GA

We have helped so many of our clients achieve rankings on the first pages of search engines using our tried and true methods. If you’re looking for SEO services in the Atlanta, Georgia area, or anywhere in the United States, please call or email us today! At LMi, we always show proof of our work, and our clients own EVERYTHING that we do. If you are not getting this with your current SEO company or agency, contact us for a free quote.