SEM stands for Search Engine Marketing, and it’s the practice of bidding on your business’s relevant keywords and keyword phrases in a search engine like Google or Bing.
The goal of an SEM campaign is to increase a website’s visibility and traffic by utilizing paid search advertisements. SEM is also commonly referred to as PPC, which stands for pay-per-click.
SEM is a unique form of acquisition marketing because you only pay for a keyword when someone clicks on your website. Your marketing spend isn’t based on impressions. Since you’re only paying when a potential client takes an action, Search Engine Marketing provides a better return on investment than most forms of advertising.
Local Marketing, Inc. is a leading Atlanta marketing agency, and we use SEM to drive the client acquisition goals of the businesses who work with us.
We are industry leaders when it comes to keyword research. For our clients’ paid search campaigns, we employ what’s known as a long-tail approach.
Long-tail keywords are the keyword phrases, which are highly specific to the products and services your business provides. People searching for these keyword phrases are well-qualified leads, which means they are more likely to convert into actual customers.
Since you pay for every click to your website, using long-tail keywords provides the best return on investment possible for your SEM marketing spend!
On-going SEM Optimization
Local Marketing, Inc. provides clients with weekly and monthly reporting on their paid search engine marketing campaigns, which we manage.
We are constantly analyzing our clients’ SEM results and refining our PPC strategies.
Our on-going SEM efforts include:
- Generating new long-tail keywords and keyword phrases
- Manually adjusting keyword bidding
- Allocating our clients’ daily and monthly budgets responsibly and intelligently
- Creating landing pages for specific SEM campaigns
- On-going ad testing and optimization
Local Marketing, Inc. Offers Competitive SEM Services
Local Marketing, Inc. works with both Google AdWords and Bing Ads. Google and Bing receive the majority of search traffic on the Internet, so we focus on search engines that people are already using.
We also add localizers such as city names and counties to keywords and keyword phrases. By adding these location specific terms, we further qualify the potential leads to your business.
Local Marketing, Inc. is a unique SEM company because we never collect a commission on our clients’ SEM marketing spend. This allows us to make budget recommendations in the best interest of our clients.
Launch Your Paid Search Campaigns Today
Our digital marketing team has skillfully used SEM to increase website traffic and client conversions for automotive dealerships, medical practices, legal firms, online retail stores, and many more types of businesses.
Are you ready to have more people find your website and convert into real customers? Contact us today to see about using SEM marketing to achieve your business’s goals.