Before we begin working with a new client, we always evaluate the websites of their competitors. Examining the strategies of your biggest competition not only allows you to see what your business should be doing, but also illustrates what’s already working for your campaign.
When we perform a competitive analysis, competitors are determined by the following factors:
- Proximity to your business
- Similarity of services offered
- Popularity and visibility in digital searches
These competitors are then evaluated on the following conditions:
- Source code
- Internal & external linking
- Contact opportunities
- Special features
- Social Media
- Search Engine Optimization and Marketing
- Content management
- Paid search
- Other programs (i.e. Google Places)
Local Opportunity Analysis
Analyzing what’s happening in your local area helps us to configure your best marketing strategy. How can you be sure potential customers in your community are finding you?
Become the Industry Leader in your Local Area
As part of your competitive analysis, we investigate everything within a fifteen mile radius of your business. We find the holes in your competitors’ offerings and marketing strategies that you could be filling. We analyze demographics to see who and what you should be catering to.
The goal is for you to become the go-to service in your local area. We want to ensure that your company’s name becomes ubiquitous in your concentrated community. Our branding and marketing strategists work to make your brand synonymous with the services your clients are looking for.
What’s included in your local opportunity analysis:
- Paid search analysis
- SEO analysis
- Zip code targeting
- Local media targeting
- Search engine maps targeting
As part of our offerings, we provide each prospective client with a full digital marketing analysis free-of-charge. Before approaching any strategical change in regards to a client’s marketing, it’s vital to see what’s working and what can be improved.
Website Strengths and Weaknesses:
- On-Site Search Engine Optimization (SEO), including Title Tags, Meta Descriptions and Linking
- Paid Search Engine Marketing (SEM)
- Social Media