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Marketing a Business During a Crisis – Why It’s the Most Important Time to Market

  • By lmi2021new
  • March 30, 2020

Learn how digital marketing strategies like SEO, email, and more can help your business sustain and even flourish during tough times.

It’s no secret that the global economy is feeling the impact of the coronavirus pandemic. With social distancing guidelines in place for the foreseeable future, businesses are doing whatever they can to cut costs. While it may seem prudent to reduce your advertising spend, a savvy marketing plan can allow your company to increase its market share and profitability.

Local Marketing, Inc. is here to help your business optimize its digital marketing strategy during these difficult times, making sure your company thrives through any economic conditions.

A Quarantine Means Quieter Competition

With this unprecedented pandemic, businesses are being reactionary, shutting down advertising efforts to save whatever money they can. Your company’s willingness to go against this trend could pay major dividends. Less competition means more of an opportunity for your business to emerge as the leading voice in your industry.

Paid Search: A Top Strategy During Times of Social Distancing

Paid Search, or Pay-per-Click (PPC) marketing, is one such strategy that should be prioritized. With competitors lowering budgets and bids to save money, you will see lower CPC costs for your own campaigns. And with so many people home, social distancing, they are turning to their computers and search to find things to do, including researching different industries and major purchases like pools and cars.

An Economic Downturn is an Opportunity for Growth

A 2019 study conducted by the Harvard Business Review concluded that 14% of companies accelerated growth and increased profitability during economic downturns. These numbers help demonstrate that now is a critical time to increase your market share and see a stronger return on investment. The market is no longer saturated—it’s primed for your ascension.

Show Customers Your Business is Resilient

People are searching high and low for sources of optimism. Showing your customers that you’re facing this crisis head on will solidify your business as a beacon of hope during this difficult time.

Social media platforms like Facebook, Instagram, and Twitter are vital cogs in any modern marketing approach. Use these avenues to advertise the measures you’re taking to keep your employees and customers safe. Get your message across that you’re here to help in any way you can.

While there’s no denying these are tough circumstances, it’s a major opportunity for your company to rise to the occasion.

Digital Marketing Offers an Affordable Alternative to Traditional Broadcasting

There are more eyes on the Internet than ever before. While expensive TV ad campaigns have helped companies rise to prominence, with more and more people watching Netflix and Amazon Prime, now is the time to think smarter—not broader. A precise digital marketing strategy can grow your audience and reach returning customers more effectively than traditional broadcasting methods.

You may already be doing some digital marketing like paid search, you want to look for new opportunities to market your business during times of social distancing, such as:

  • Targeted Social Media Advertising on platforms like Facebook & Instagram (time spent on social media is at an all-time high)
  • Podcast sponsorships or paid advertisements (more and more people are listing to podcasts than ever before)
  • Email Marketing / Conquest Emailing (targeting in-market shoppers)
  • Geofencing Ads with Foot Traffic Attribution (targeting down to individual mobile devices with targeted messages)
  • Ads on music streaming channels like Spotify or Pandora
  • Local ads on NextDoor, where many neighbors are turning to get information and updates.

Where Local Marketing, Inc. Fits In

With a range of clients from automotive dealerships to law and medical practices, Local Marketing, Inc. has the expertise necessary to help your business navigate these turbulent times. We provide a full range of digital marketing to help you get found when potential customers are looking for things that you offer but not you specifically.

Services Like: Paid Search Engine Marketing (PPC/SEM), Search Engine Optimization (SEO), Social Media Marketing, Geofencing, Conquest Emailing & CRM Email Database Remarketing, Dynamic Display Retargeting Ads, Reputation Management, OTT, Website Management, Creative Services, Project Management and more that can help pinpoint your audience and deliver a message that will deliver results.

Contact Local Marketing, Inc. for a Free Digital Analysis

Volatile economic conditions lead to innovation. While the whole world is reeling from the coronavirus crisis, your business can emerge as a healing voice in your industry.

Don’t immediately slash your marketing budget; implementing services like social media management, email marketing, SEO and more can allow your company to flourish during these uncertain times. Contact Local Marketing, Inc. for a free digital analysis today. No cost to you, let us review your Google Analytics, Sales Data, User Experience feedback and provide a complimentary review of what is working and areas that might need more attention. What are you waiting for? Contact us today.

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