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Our very own Heidi McIvor-Allen has been selected to participate in the 2019 Man & Women of the Year (10-week challenge) to help raise funds for the Atlanta Chapter of Leukemia & Lymphoma Society (blood cancer) LLS organization. There are many ways to participate in this local Man & Woman of the Year campaign. If…

Have you ever been in the market for a specific product and as soon as you officially enter into the “sales cycle” it seems like advertisements and articles start jumping out at you and other people seem to be enjoying the same product EVERYWHERE?!? Well, that happened to me when I was working on a…

I read this article from the author Pam Moore and the reason I am sharing it today is that I am still seeing a trend that we like to call “Random Acts of Marketing” that in the long run, will hurt your business! Random Acts of Marketing (RAMs) might seem like a cost-effective/great idea at…

I came across these YouTube videos back in 2011 (with around 32 Million Views) and every time I watch them, they not only inspire me but they get me excited for what the future holds. Technology has changed more in the past 15 years than it did the previous 50 years (in my opinion). How has…

As a millennial of the senior variety, nothing frustrates me more than hearing marketers place all millennials in the same bucket. Contrary to popular belief, we are not a uniform product willing to succumb to a singular marketing strategy. If brands are interested in tapping into the staggering $2.45 trillion-dollar spending power of my generation,…

This month’s outing for the Local Marketing, Inc. team was one reminiscent of many of our favorite shows: Chopped, Iron Chef, and Cutthroat Kitchen.   For our visit to Team Building with Taste, we donned aprons and took up paring knives to face off for first place. This culinary competition was all in the name…

Every second Sunday in May, you will find hurried last minute shoppers searching for the perfect Mother’s Day gift. Businesses, however, do not have the luxury of waiting until the last minute to begin Mother’s Day marketing initiatives. While Mother’s Day promotions may attract more customers, inspiring customers to share user-generated content (UGC) offers exponentially more…

Spring is an excellent time for law firms to revisit their current marketing strategies to ensure they’re efficient and bringing a positive return-on-investment. If you don’t know where to start, use the following tips to jump-start your marketing strategy spring cleaning. Bloom Your Business with Responsive Websites According to a Smart Insights report, consumers now…

Content marketing benefits businesses of all sizes; once a less popular method of marketing, content marketing is on the rise among industries everywhere. Content marketing takes time to reach various audiences, but its effects are long-lasting. Because content is published online, it is considered “evergreen content”, meaning it will last indefinitely. Content that is time…