New Google Ads Update That Could Change Your Ad Game

Digital marketers know how we live and breathe by Google Ads. After all, over 2 million searches per minute mean millions of opportunities for our precious ads to reach eyeballs. And so far, Google has done a decent job of providing a user-friendly platform to manage those ads, having just released a re-brand of Google…

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I Want to Be Krazy Glue

I want to be Krazy Glue

Have you ever been in the market for a specific product and as soon as you officially enter into the “sales cycle” it seems like advertisements and articles start jumping out at you and other people seem to be enjoying the same product EVERYWHERE?!? Well, that happened to me when I was working on a…

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A Day Made of Glass

a day made of glass

I came across these YouTube videos back in 2011 (with around 32 Million Views) and every time I watch them, they not only inspire me but they get me excited for what the future holds. Technology has changed more in the past 15 years than it did the previous 50 years (in my opinion). How has…

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Unraveling the Mystery of Millennial Marketing

Marketing to Millennials

As a millennial of the senior variety, nothing frustrates me more than hearing marketers place all millennials in the same bucket. Contrary to popular belief, we are not a uniform product willing to succumb to a singular marketing strategy. If brands are interested in tapping into the staggering $2.45 trillion-dollar spending power of my generation,…

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Local Marketing, Inc. Visits Team Building with Taste

Atlanta & Dallas Team Building Company for Digital Marketing Agencies

This month’s outing for the Local Marketing, Inc. team was one reminiscent of many of our favorite shows: Chopped, Iron Chef, and Cutthroat Kitchen.   For our visit to Team Building with Taste, we donned aprons and took up paring knives to face off for first place. This culinary competition was all in the name…

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Drive Engagement for Mother’s Day with User-Generated Content

Mother and daughter are cooking

Every second Sunday in May, you will find hurried last minute shoppers searching for the perfect Mother’s Day gift. Businesses, however, do not have the luxury of waiting until the last minute to begin Mother’s Day marketing initiatives. While Mother’s Day promotions may attract more customers, inspiring customers to share user-generated content (UGC) offers exponentially more…

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Spring Cleaning Marketing Tips for Law Firms

Mobile phone with picture of flowers and hands

Spring is an excellent time for law firms to revisit their current marketing strategies to ensure they’re efficient and bringing a positive return-on-investment. If you don’t know where to start, use the following tips to jump-start your marketing strategy spring cleaning. Bloom Your Business with Responsive Websites According to a Smart Insights report, consumers now…

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The Turtle Wins the Race: The Long Term Benefits of Content Marketing

Opened laptop with a notebook and a cup of coffee on the right side of the laptop

Content marketing benefits businesses of all sizes; once a less popular method of marketing, content marketing is on the rise among industries everywhere. Content marketing takes time to reach various audiences, but its effects are long-lasting. Because content is published online, it is considered “evergreen content”, meaning it will last indefinitely. Content that is time…

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