Insight from Heidi McIvor-Allen, Director of Automotive Marketing on this Google Update The big thing… Google does updates all the time. They do “CORE” algorithm updates about 2x a year. Last year there were some major updates that happened and a few of them got reverted. Ex: Character count for […]
Why We Aren’t Panicking Over Google’s Recent Update
On March 12, most of the world went into panic mode when Google announced its most recent core update. This update, as Google has answered, is not a penguin update nor anything that sparked any changes with neural matching. The changes that took place back in March were blanketed, broad […]
New Google Ads Update That Could Change Your Ad Game
Digital marketers know how we live and breathe by Google Ads. After all, over 2 million searches per minute mean millions of opportunities for our precious ads to reach eyeballs. And so far, Google has done a decent job of providing a user-friendly platform to manage those ads, having just […]
2019 Candidate – LLS Man & Woman of the Year Heidi McIvor-Allen
Our very own Heidi McIvor-Allen has been selected to participate in the 2019 Man & Women of the Year (10-week challenge) to help raise funds for the Atlanta Chapter of The Leukemia & Lymphoma Society (LLS) for Blood Cancer Research. Competition kicked-off on Thursday, March 28, 2019, and she needs our […]
I Want to Be Krazy Glue
Have you ever been in the market for a specific product and as soon as you officially enter into the “sales cycle” it seems like advertisements and articles start jumping out at you and other people seem to be enjoying the same product EVERYWHERE?!? Well, that happened to me when […]
15 Reasons that Random Acts of Marketing Don't Work
I read this article from the author Pam Moore and the reason I am sharing it today is that I am still seeing a trend that we like to call “Random Acts of Marketing” that in the long run, will hurt your business! Random Acts of Marketing (RAMs) might seem […]
A Day Made of Glass
I came across these YouTube videos back in 2011 (with around 32 Million Views) and every time I watch them, they not only inspire me but they get me excited for what the future holds. Technology has changed more in the past 15 years than it did the previous 50 years […]
Unraveling the Mystery of Millennial Marketing
As a millennial of the senior variety, nothing frustrates me more than hearing marketers place all millennials in the same bucket. Contrary to popular belief, we are not a uniform product willing to succumb to a singular marketing strategy. If brands are interested in tapping into the staggering $2.45 trillion-dollar […]
Local Marketing, Inc. Visits Team Building with Taste
This month’s outing for the Local Marketing, Inc. team was one reminiscent of many of our favorite shows: Chopped, Iron Chef, and Cutthroat Kitchen. For our visit to Team Building with Taste, we donned aprons and took up paring knives to face off for first place. This culinary competition […]
Drive Engagement for Mother’s Day with User-Generated Content
Every second Sunday in May, you will find hurried last minute shoppers searching for the perfect Mother’s Day gift. Businesses, however, do not have the luxury of waiting until the last minute to begin Mother’s Day marketing initiatives. While Mother’s Day promotions may attract more customers, inspiring customers to share user-generated […]
