How to Get Your Dealership Through an Inventory Shortage

Empty Car Lot

  Running a dealership during an inventory shortage is like owning a bar during prohibition—it’s not (speak)easy. A shortage in microchips means more dealerships across the country are having trouble stocking their lots with new cars. Local Marketing, Inc., a leading automotive digital marketing agency in Atlanta, GA, is here to share some strategies your…

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How Google’s May 2020 Core Update Impacts Car Dealerships

Dealer Vehicles in Stock

While it’s hard to imagine Bob Dylan had an algorithm in mind when he wrote “The Times They Are A-Changin’”, the refrain is proven true by the ever-evolving world of Search Engine Optimization. Google announced its latest core update in May, causing companies to question how their current SEO strategy will hold up during tentative…

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Say It Ain’t So! How Voice Search is Changing SEO

Voice Search SEO

In the rapidly evolving world of digital marketing, it’s hard enough to anticipate what your potential customers may be typing into a search engine—now companies looking to gain an edge in the proverbial pecking order must account for Voice Search. The differences between traditional type and voice-only search may seem negligible, but imagine scavenging for…

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6 Signs You Need to Break Up with Your Website Vendor

6 signs its time to leave website vendor - LMi Atlanta GA - Automotive Digital Marketing

Is Your Website Vendor Limiting Your Dealership Growth? – Local Marketing, Inc. in Atlanta, GA Dealerships face unique challenges when it comes to working with website vendors. OEMs have been known to be strict about which website platforms they deem eligible for co-op funds, with many restricting dealers to just one or two. These restraints…

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Bell & Bell Buick GMC 90 Day Testimonial – September 2019

Bell & Bell Buick GMC Review of Local Marketing Inc in Atlanta GA

Written on September 6th, 2019 “When changing marketing companies, it creates a lot of anxiety trying to interview with prospective companies, and hoping you make the right decision when you make a change. We interviewed a number of companies but decided to meet personally with Local Marketing Inc. or LMi as they call themselves. We…

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Google Core Updates – What You Need To Know

The Latest Google Update and How It Could Affect You

Insight from Heidi McIvor-Allen, Director of Automotive Marketing on Google Updates The big thing… Google does updates all the time. They do “CORE” algorithm updates about twice a year. Last year, there were some major updates that happened and a few of them got reverted. For example, the optimal character count for meta descriptions went…

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Why We Aren’t Panicking Over Google’s Recent Update

On March 12, most of the world went into panic mode when Google announced its most recent core update. This update, as Google has answered, is not a penguin update nor anything that sparked any changes with neural matching. The changes that took place back in March were blanketed, broad updates to hold digital marketers…

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New Google Ads Update That Could Change Your Ad Game

Digital marketers know how we live and breathe by Google Ads. After all, over 2 million searches per minute mean millions of opportunities for our precious ads to reach eyeballs. And so far, Google has done a decent job of providing a user-friendly platform to manage those ads, having just released a re-brand of Google…

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