Blog
How Google’s May 2020 Core Update Impacts Car Dealerships
While it’s hard to imagine Bob Dylan had an algorithm in mind when he wrote “The Times They Are A-Changin’”, the refrain is proven true by the ever-evolving world of Search Engine Optimization. Google announced its latest core update in May, causing companies to question how their current SEO strategy will hold up during tentative…
Read MoreMarketing a Business During a Crisis – Why It’s the Most Important Time to Market
Learn how digital marketing strategies like SEO, email, and more can help your business sustain and even flourish during tough times. It’s no secret that the global economy is feeling the impact of the coronavirus pandemic. With social distancing guidelines in place for the foreseeable future, businesses are doing whatever they can to cut costs.…
Read MoreHow Digital Marketing Can Help Your Business During the Coronavirus Crisis
As news of the Coronavirus spreads across the country, we’re being forced to face a reality where streets have no people and stores have no customers. Unless you sell frozen food or toilet paper, you may be wondering how your business can endure these increasingly difficult conditions. Luckily, digital marketing can help you reach your…
Read MoreSay It Ain’t So! How Voice Search is Changing SEO
In the rapidly evolving world of digital marketing, it’s hard enough to anticipate what your potential customers may be typing into a search engine—now companies looking to gain an edge in the proverbial pecking order must account for Voice Search. The differences between traditional type and voice-only search may seem negligible, but imagine scavenging for…
Read More6 Signs You Need to Break Up with Your Website Vendor
Is Your Website Vendor Limiting Your Dealership Growth? – Local Marketing, Inc. in Atlanta, GA Dealerships face unique challenges when it comes to working with website vendors. OEMs have been known to be strict about which website platforms they deem eligible for co-op funds, with many restricting dealers to just one or two. These restraints…
Read MoreBell & Bell Buick GMC 90 Day Testimonial – September 2019
Written on September 6th, 2019 “When changing marketing companies, it creates a lot of anxiety trying to interview with prospective companies, and hoping you make the right decision when you make a change. We interviewed a number of companies but decided to meet personally with Local Marketing Inc. or LMi as they call themselves. We…
Read MoreGoogle Core Updates – What You Need To Know
Insight from Heidi McIvor-Allen, Director of Automotive Marketing on Google Updates The big thing… Google does updates all the time. They do “CORE” algorithm updates about twice a year. Last year, there were some major updates that happened and a few of them got reverted. For example, the optimal character count for meta descriptions went…
Read MoreWhy We Aren’t Panicking Over Google’s Recent Update
On March 12, most of the world went into panic mode when Google announced its most recent core update. This update, as Google has answered, is not a penguin update nor anything that sparked any changes with neural matching. The changes that took place back in March were blanketed, broad updates to hold digital marketers…
Read MoreNew Google Ads Update That Could Change Your Ad Game
Digital marketers know how we live and breathe by Google Ads. After all, over 2 million searches per minute mean millions of opportunities for our precious ads to reach eyeballs. And so far, Google has done a decent job of providing a user-friendly platform to manage those ads, having just released a re-brand of Google…
Read More2019 Candidate – LLS Man & Woman of the Year Heidi McIvor-Allen
Our very own Heidi McIvor-Allen has been selected to participate in the 2019 Man & Women of the Year (10-week challenge) to help raise funds for the Atlanta Chapter of The Leukemia & Lymphoma Society (LLS) for Blood Cancer Research. Competition kicked-off on Thursday, March 28, 2019, and she needs our help! There are many ways…
Read More
