In today’s tech world, the way car buyers research and shop for cars is always changing. Traditional automotive marketing channels are becoming less effective as most buyers are searching for and finding their next vehicle online.
Search Engine Optimization (SEO) is a methodology of strategies, techniques and tactics used to increase the number of visitors to a website by obtaining high-ranking placement in the search result page of a search engine. SEO is essential for several reasons; gaining online visibility, social promotion, cohesiveness of website, and top ranks on search pages.
Out of the 24 average number of touchpoints before someone purchases a vehicle, 19 of them are now digital. If your dealership’s online marketing is falling behind – your sales are getting left in the technological dust of your competition.
Local Marketing Inc. understands the marketing needs and challenges that local automotive dealers face. That’s why we offer a full suite of marketing solutions designed and executed with dealerships and their customers in mind. From website development to search engine optimization and online advertising, we have the tools you need to create the perfectly integrated multi-channel marketing plan for your dealership.
Our goal is to put your best foot forward at every step of the marketing process. We help you get seen and heard so you can close…the deal.
Services We Offer for Automotive Companies
While some people may visit the dealerships they’ve passed by on their way to work or to the grocery store, more often than not, potential customers are going to search for cars and dealerships online. With an ever-increasing mobile world, more and more people are searching on their phones than ever before.
Because of this, we aim to make you seen and heard across all mobile devices. From a social presence to content creation, we’ll have potential customers feeling that they know you before they ever come in for a test drive. In addition to Search Engine Optimization, we also offer the following services for your dealership:
- Paid Search
- SEO and Content
- Account Management/Creative
- Social Media Ads and Posts
- Website Development
- Display Advertising
What Sets Us Apart
You’ve probably heard about SEO or digital marketing companies. You’ve probably even been contacted by a few of them claiming that they can transform your search results in just a few days or that you’re missing valuable keywords in your content. But at LMI, we know that getting in front of the right customers isn’t just one simple fix. It’s the most important long term strategy to alleviate the need for costly third-party lead sources like Edmund’s, CarGurus, and AutoTrader.
We think about your target market, what resources you have available, and what geographic area your car dealership is in and would like to expand in to. It’s about spreading your passion and conveying trust to your customers.
We also believe in honesty. When we create a marketing strategy, it probably isn’t going to look like what those other guys told you it should look like. We work with small to mid-sized businesses, and we know that we can’t run up against the big box car dealerships without a smarter strategy than peppering your content with a few keywords.
So you aren’t going to hear, “X dollars will buy you X keywords and trust us, you’ll be on the front page in no time!” from us. It’s not just about click-through rates or reach. It’s about qualified leads and closed deals.
Your Automotive Business is Our Business
You’ve worked your tail off to make your car dealership what it is today. We won’t reduce your hard work by expecting you to pay a lot of your hard-earned money for little return. To make sure you get real, qualified leads, we use proven strategies to set you apart. LMi is THE marketing agency to turn to for leveraging all your previous digital asset investments and to get them to perform for your dealership.
To learn more about how we can really kick your competitors to the curb, call us at 404-917-2100 or fill out our easy online form.