Posts by Local Marketing Inc.

How to Get Your Dealership Through an Inventory Shortage

Empty Car Lot

  Running a dealership during an inventory shortage is like owning a bar during prohibition—it’s not (speak)easy. A shortage in microchips means more dealerships across the country are having trouble stocking their lots with new cars. Local Marketing, Inc., a leading automotive digital marketing agency in Atlanta, GA, is here to share some strategies your…

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Erica Petz

Erica Petz, Content and Digital Marketing Specialist

Content and Digital Marketing Specialist Erica brings an award-winning writing background and passion for great content to LMi. A graduate of Syracruse University with a journalism degree, Erica has since written for a variety of industries, including technology, home improvement, and education. Now she puts her savvy writing skills to work for LMi clients’ websites,…

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Brad Harris

Brad Harris

Project Manager Brad is a digital marketing pro with nearly a decade’s experience, with former clients ranging from Kelly Blue Book and AutoTrader.com to SeaWorld and Orkin. He offers a diverse mix of experience in SEO, eCommerce, campaign optimization, media planning, and project management. Along with being a Data Canvas Expert on SalesForce’s Datorama Platform,…

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Todd Newman

Northeast Director of Sales After studying Sociology and Social Work at Brooklyn College, Todd taught middle school Math and Social Studies before becoming the owner of a used car lot. There he began his automotive journey, which would eventually lead him to working for big names like Dealer Inspire and Cars.com in NYC, where he…

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Edgar Mendoza

Edgar Mendoza

Sales Representative Edgar has been in the automotive industry for over 11 years, spending 3 years in retail before moving to the media side. While he’d never use it for leverage in negotiations, he holds a 2nd-degree black belt in taekwondo. His favorite hobby is snowboarding and he tries to spend at least a couple…

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Alex Treadwell

Alex Treadwell

Graphic Designer Hailing from Blackshear, GA, Alex brings her right-brained brilliance to our creative team. She earned a Bachelor’s in Graphic Design from UGA’s Lamar Dodd School of Art before moving to Atlanta in 2018. While Alex is an expert in graphic design, she also dabbles in print-making, motion graphics, and painting among other mediums.…

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Carlton McFall

Carlton McFall

Project Manager A Morehouse College grad, Carlton brings some serious SEO talent and a BA in Marketing to the LMi team. Born and raised in Stone Mountain, Georgia, he started taking dance lessons as early as 6th grade and continued boogying all the way through college. Besides dancing, Carlton is an avid movie buff and…

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How Google’s May 2020 Core Update Impacts Car Dealerships

Dealer Vehicles in Stock

While it’s hard to imagine Bob Dylan had an algorithm in mind when he wrote “The Times They Are A-Changin’”, the refrain is proven true by the ever-evolving world of Search Engine Optimization. Google announced its latest core update in May, causing companies to question how their current SEO strategy will hold up during tentative…

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