Insight from Heidi McIvor-Allen, Director of Automotive Marketing on this Google Update The big thing… Google does updates all the time. They do “CORE” algorithm updates about 2x a year. Last year there were some major updates that happened and a few of them got reverted. Ex: Character count for […]
Why We Aren’t Panicking Over Google’s Recent Update
On March 12, most of the world went into panic mode when Google announced its most recent core update. This update, as Google has answered, is not a penguin update nor anything that sparked any changes with neural matching. The changes that took place back in March were blanketed, broad […]
Puneet Mehta
Puneet’s unique and localized approach to marketing inspired the foundation of Local Marketing, Inc. With 15+ years of marketing experience, starting in the e-commerce space with companies like Art.com, Puneet’s insightful strategies have helped LMi succeed. Puneet, who is originally from India, earned his MBA from The Wake Forest University School of Business. In […]
Michele Fontanelli Arnett
Michele, with 15+ years of experience, heads up the Atlanta office, leading all digital marketing strategies to help clients achieve a positive ROI. She received her B.A. in English from Emory University and her MBA from Georgia State University. When she’s not working, Michele enjoys spending time with her husband and two rescue […]
Heidi McIvor-Allen
With over 10 years of digital experience, Heidi leads our automotive efforts. She manages our project management team and works with both our inside & outside sales teams. Heidi has a successful background integrating digital into your current marketing efforts to see a stronger ROI. With international experience and an […]
Nicole Bennett
Nicole’s 23 years of automotive sales experience and proven sales track record are taking the LMi office by storm. With experience at big names like Cars.com and Autotrader, she’s passionate about the automotive industry and helping dealers of all sizes navigate the ever-changing digital landscape. Nicole is married with an […]
Ozzy Diaz
As part of the LMI team, Ozzy is a renaissance man who handles web and traditional design, performs custom front-end web development, and writes and translates Spanish-language content for our clients. He loves the outdoors and owns two horses named D and Jelly.
Mike Fogleman
Mike is an experienced marketing pro with over a decade of experience working with big-name retailers. If you need an expert in media planning, analytics, or account management who’s also dedicated and adaptable, Mike’s your guy. He enjoys spending time with his wife, Rachael, and three sons, as well as […]
Holden VanHoutan
Holden graduated from Fordham University in Bronx, New York, with a bachelor’s degree in Political Science. He has a background in Healthcare and Real Estate Marketing. At LMi, Holden works across automotive accounts as a Junior Project Manager. Outside of work, Holden has a passion for designing and creating men’s shoes, […]
Katie Taylor
Katie is a recent Auburn University graduate (War Eagle!) with a Professional and Public Writing degree. This girl’s got a passion for writing, so she’s living the dream crafting content pieces, social media posts, and all things wordy for the digital marketing team. She’s a huge nerd who loves learning […]
